As is accordance to market trends, the majority of youth in the status quo picks up beauty content from tiktok and instagram. The most achievable and popular format of content are short instagram reels and tiktoks. To activate Youthforia I would create such content. One idea could be a short video in which you have someone wearing sunglasses, a cap, hiding their face, the video is dim and music is melancholy, then they are given a gloss and upon application there surrounding, the music, the atmosphere changes and the person is revitalized and given a boost of confidence. Aka: Youthforia