I participated in an advertising competition, the National Student Advertising Competition. There, I partook in creating a marketing campaign to promote our client's (Tide) message that cold water washing is better. In that campaign, we targeted 18-35 year olds and with that created three different target personas. These target personas would be our representation for three different social media marketing techniques that we created for this campaign.

To stay updated, I like being active on various social media platforms. I also think it is important to simply talk to different people. Having friends or people in your circle who have different interests keeps you updated on trends that aren't on your immediate discovery page.