The most effective content for engaging health-conscious consumers is relatable, educational, and rooted in real life experiences. Working at a wellness studio and being personally immersed in the health space, I’ve seen firsthand how people respond best to content that feels both approachable and informative like product spotlights, behind the scenes moments, and community driven storytelling. At Simon Property Group, I created content that was highly interpersonal yet trend aware, helping grow engagement by 25% in one month. I believe content that feels human and honest, while backed by real value, builds trust and long term connection with health conscious audiences.

I’m a huge fan of Seed and deeply invested in the health and wellness space myself, especially when it comes to gut health and science backed supplements. As someone who genuinely uses and believes in products like Seed’s, I’d bring both personal passion and proven performance to the role. At Paramount, I drove a 35% increase in TikTok engagement by combining trend savvy content with analytics, and at Simon Property Group, I boosted Instagram engagement by 25% in just one month through strategic, data informed storytelling. I’ve also built sustainability focused communities from the ground up, aligning with Seed’s values around education, environmental responsibility, and meaningful impact.

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