I’d first want to understand Julia’s goals, audience demographics, content style, and the types of partnerships she genuinely wants to build. From there, I’d brainstorm brands that align naturally with her personal brand and audience interests so the partnerships feel authentic and long-term rather than just transactional.

Some industries I’d prioritize exploring include:

-Fashion & lifestyle

-Beauty & skincare

-Fitness & wellness

-Tech & AI tools

-Productivity apps

-Travel & hospitality

-Food & beverage

-E-commerce brands

-Entertainment & streaming platforms -Women-led or startup brands looking for creator partnerships

Example brands could include: companies like Sephora, Nike, Notion, Adobe, Spotify, Airbnb, or emerging AI and creator-focused startups. I’d prioritize brands based on audience fit, campaign creativity, long-term relationship potential, and whether the partnership would feel authentic to Julia’s community.

I’ve participated in AI programs with companies like Google and Microsoft, which gave me experience using AI tools for content generation, research, image creation, and workflow organization.

For influencer marketing specifically, I would use AI to research brands that align with Julia’s audience, personalize outreach for partnership pitches, and track campaign performance and deliverables more efficiently. I’d also use AI tools to identify social media trends, generate creative campaign ideas, summarize meetings or negotiations, and help organize partnership portfolios.

Since AI companies are increasingly investing in creator marketing, I could also help identify emerging AI brands that would benefit from influencer partnerships and brand awareness campaigns.

My approach to pitching a brand deal would start with understanding alignment and long-term value for both sides. I would first identify Julia’s goals, audience, content style, and the type of partnerships that would feel authentic to her brand. Then, I would research companies whose values, audience, or products naturally connect with her platform so the partnership feels mutually beneficial rather than overly transactional.

When reaching out, I would focus on relationship-building and clear communication by explaining what stood out about the company, why the partnership makes sense, and how both sides could benefit from collaborating. I believe successful partnerships are strongest when they feel genuine and aligned with audience interests instead of being overly sales-focused.

My background has helped me develop these skills through experiences such as working as a sales channel strategy extern, where I researched potential partnership channels and strategic opportunities, as well as serving as a program assistant writing donor and benefit letters that required thoughtful communication and relationship management. These experiences taught me the importance of professionalism, research, organization, and building trust through communication.