In my extensive work as a PR/marketing executive, I worked very closely with the sales team of clients. This meant working towards a very concrete bottom line, and making sure that all efforts helped move the needle. For example, an Italian pantry goods client had extra inventorty of a certain type of pasta that they really wanted to sell more of around the holidays. I shifted my campaign's marketing efforts from the brand generally to the pasta specifically, emphasizing its benefits and giftability. The client ended up selling out of the pasta before the end of the year.

I first have to know exactly who I'm reaching out to, so make a concerted effort to get to know clients and what makes them tick. Then I craft personalized (as much as I can) messages and content that I know will speak to them and make them feel like they matter and aren't just a number or box to check off. From there, listening to feedback is key - continually learning about clients and what they need.

I have years of experience with influencer and media outreach, and specifically with product seeding around major launches or campaigns. For each campaign, outreach lists could range from highly targeted lists of a few dozen, to lists of over a thousand. I have learned that keeping organized is my number one priority, especially in high-volume content creation projects.