I use fun short reels or visually stimulating post to attract the student audience as well as the platforms that has access to all the students on my campus.

I will take my own experiences as a college student and apply them to my content for that authenticity!

My content strategy will focus on bridging the gap between convenience and wholesome eating, directly targeting the college student lifestyle. The core idea is to position Dr. Praeger’s Littles not as just another frozen food, but as a versatile, "hackable" staple for a busy day. My content would start with a high-energy, relatable Reel or TikTok titled something like "My 3 PM Class Savior is Finally at Walmart!" showcasing the ultimate easy meal. The video would open with a classic scene of a starving student staring into a barren freezer, then cut to the vibrant green and orange Littles sizzling in a pan. I’d demonstrate their perfect "dorm-room gourmet" potential by creating two quick "bowls": one savory with a fried egg, sriracha, and avocado, and one sweet-style with a drizzle of honey and Greek yogurt for a protein-packed breakfast. The caption would drive home the key messaging—"All the goodness of broccoli and sweet potatoes, zero effort"—and explicitly celebrate the new Walmart availability, making it a solution that's now accessible and affordable. Furthermore, I’d leverage Instagram Stories for a "Pantry Staples Haul" featuring the Littles, using a custom poll to ask followers, "Broccoli or Sweet Potato? Which are you trying first?" to boost engagement. The entire campaign would be authentic to the college experience, emphasizing how Dr. Praeger’s helps us eat well without sacrificing time or taste, all while making the new Walmart placement the central, exciting news.