Interview Questions
ScentMatch
Content Creator for ScentMatch

What social media platforms do you prefer for product promotion and why?
I prefer Instagram and TikTok for product promotion because they’re highly visual and built for storytelling. Both platforms make it easy to showcase products in real, relatable ways through short-form video, creators, and trends, while also allowing brands to engage directly with their audience and drive discovery quickly.
ScentMatch
Content Creator for ScentMatch

How would you create content that stands out for a retail brand?
I would start by understanding the brand’s audience and what genuinely resonates with them, then create content that feels authentic rather than overly promotional. I’d focus on strong visuals, clear storytelling, and trends that align naturally with the brand’s voice. Most importantly, I’d highlight the product in real, relatable ways that show value and build connection.
Candier
Marketing Intern (3-Month Program)

Do you have a portfolio? please email it to krysten@ryanportergroup.com.
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