What makes a makeup video engaging is dynamic visuals. Especially close up shots, interactive text like timestamps, and good lighting. Other features that make it engaging are sound effects and trending sounds. For authenticity, that comes from real opinions and usage of the product even before a collaboration is in place.

I would showcase the durability through my daily routine. From the fresh application, to morning eats to working out and to end of day lounging. I love the Hey-zel lip stain and have created similar videos about SACHEU already!