My strategy is to create content that feels natural, aesthetic, and relatable while staying true to Ello’s brand values—sustainability, wellness, and simplicity. I focus on storytelling and lifestyle integration over hard selling. For a brand like Ello, I’d highlight the product as part of real summer moments—like pool days, road trips, or morning routines—so it feels like a must-have, not just a product ad. I also pay attention to trends and sound choices on TikTok, and I aim to keep content short, visual, and emotionally upbeat to boost shareability and engagement.

My TikTok is my portfolio: kikiliciousss

Content Idea 1: “Hot Girl Hydration Summer”Concept: A fun, aesthetic “day-in-the-life” TikTok following you through summer activities—each clip showing your Ello water bottle coming along for the ride.Visuals:Shot 1: Filling up the Ello bottle with ice + fruit (close-up, satisfying ASMR)Shot 2: Heading to the pool/beach with tote + Ello in handShot 3: Quick clips of you tanning, reading, walking, and sipping Ello waterShot 4: Closing shot of sunset with the bottle next to youText overlay/audio: “Hot girl hydration 💦 > dehydration 🌞”Why it works: Relatable, visually aesthetic, emphasizes hydration and portability in summer

Content Idea 2: “What’s in My Beach Bag ft. Ello”Concept: A quick summer haul video showing what’s in your beach bag—highlighting the Ello bottle as the must-have item.Visuals:Opening shot: You setting down a cute beach bagNext clips: Sunglasses, sunscreen, book, snacks… then the Ello bottle with a sparkle effect or slow-moEnd with: You sipping from the Ello at the beachText/audio: Trendy beach playlist or “Essentials Only 🏖️”Why it works: Shows lifestyle fit, product as a summer must-have, easy to digest in 15 seconds