Yes.

I created a short video featuring the Tymo hair straightening comb that received higher than usual engagement. It performed well because it was relatable, showing how quickly and easily the comb could transform everyday hair; visually engaging, with clear before-and-after shots; and interactive, encouraging viewers to comment on their hair struggles and experiences. The combination of authenticity, usefulness, and audience participation drove strong engagement.

To generate buzz for a vegan beauty brand, I would lead with values and transparency while making the product feel exciting and community driven. I would highlight cruelty free, plant based ingredients through educational but visually engaging content and behind the scenes storytelling. I would partner with aligned micro creators and advocates who already speak about clean or ethical beauty to build trust and reach. To spark participation, I would launch sampling drops, challenges, or hashtag campaigns that encourage user generated content and real results. I would also leverage social proof through testimonials, before and afters, and community features to sustain momentum and turn buzz into loyalty.