In my corporate role, I regularly “sell” the value of our team’s services to internal departments and external clients — whether that’s through presentations, proposals, or day-to-day collaboration. It’s important it is to understand your audience, clearly communicate value, and build trust through consistency. That mindset has carried over into my content creation, where I focus on creating authentic, engaging content that resonates and drives action.

My inspiration comes from a mix of what’s trending on social media and what’s happening in my everyday life. I keep an eye on popular sounds, formats, and viral moments, but I also pull ideas from my own routines and interests to keep things authentic. Once I have a concept, I plan the shots, film with my phone in good lighting, and edit with a focus on pacing. I always add text overlays or captions to keep the viewer engaged from the start.

One of my coffee review videos unexpectedly took off, pulling in nearly 4,000 views overnight. I believe it worked because it was short, pleasant to the eye, and featured drinks that are out of the ordinary. I also kept the tone casual so it didn’t seem like an advertisement.