I would deliver mailers to on-campus housing first because that’s where students are most connected and active in campus life. Reaching students who live on campus helps spread awareness faster since they’re always around friends, classmates, and study groups. Once they receive the mailers, word-of-mouth and social sharing can help the message reach off-campus students too. Starting on campus builds quick visibility and makes it easier for the campaign to grow organically.

I would create clean, simple, and calming content that matches MUJI’s minimalist aesthetic while still feeling relatable to young adults. My focus would be on showing how MUJI products fit into everyday life — like studying, self-care, or decorating small spaces. I’d use natural lighting, soft colors, and relaxed music to keep it authentic, while adding trending sounds or creative transitions to make it stand out on TikTok. The goal would be to create content that feels peaceful, functional, and inspiring — just like MUJI’s brand.

Off campus.