I haven’t participated in any previous Ellis Brooklyn campaigns, but I deeply admire the brand’s commitment to clean, conscious beauty. I especially love that from the very beginning, Ellis Brooklyn chose to assess each ingredient not just for safety, but also for beauty and environmental impact. That thoughtful approach and excluding not only known toxins but also questionable industry standards sets the brand apart. I’d be excited to reflect those values in fresh, Gen Z-focused content.

I start by diving deep into the brand’s visual identity, tone of voice, and core mission. With Ellis Brooklyn, I would study existing campaigns, brand guidelines, product messaging, and customer interactions to fully understand the brand. With a marketing background and UGC experience, I know how to translate that into authentic, eye catching content that resonates with Gen Z. I also welcome collaboration and feedback to ensure every piece is on-brand and engaging.

My strategy is to create visually compelling, lifestyle driven content that naturally integrates ZULU bottles into real routines like workouts, summer days, or wellness rituals. I focus on storytelling that feels authentic and aspirational, using trends, eye catching visuals, and relatable hooks to drive engagement while showcasing your product’s performance and design.