I’d lead sampling efforts by turning them into an experience others can relate to. Things like creating get ready with me style videos that show how Colourpop products can fit naturally into everyday routines. With my attention to detail and love for makeup and wellness, I’d focus on intentional distribution, making sure to cater to the right audience, and right setting, pairing samples with education, and honest first impressions to build trust, excitement, and long-term interest in the brand.

As a 20 year old girl attending UCSB, Its no doubt myself and thousands of other college students are interested in makeup, beauty, and everything surrounding that. Being located in a place where this is a high subject of interest, promoting Colourpop products on campus, and on social media platforms as a student would be beneficial for the company to gain more traction from other university students like myself

One thing I love about Colourpop is that it follows its name - the pop of colour you'll find in every one of their products. I'm a personal fan of how affordable it is for a college student like me, allowing me to express myself through makeup using products I can rely on to work well. My personal favorite is the Liquid Cheek Blush!