Tik tok and Instagram

I’d honestly just treat it like a fun in-store find. I’d film myself spotting the product on the shelf and be like “wait why is no one talking about this?” and explain what caught my eye, whether it’s the packaging, the claims, or the price. That first reaction makes it feel real and not forced. Then I’d pick it up, show it up close, and talk through how I’d actually use it in my routine. If there’s a tester, I’d swatch it or do a quick demo right there so people can see the texture or finish in real time. I’d keep it super simple and focus on what makes it worth trying. I’d also point out exactly where I found it in the store and who I think it’s good for, like “if you’re into low-effort makeup” or “this is perfect if your skin is dry.” The goal would just be to make it feel like I’m sharing a good find with a friend, not selling something.

As a creator, I would generate buzz by highlighting the brand’s vegan values and ingredient transparency through authentic try-ons, tutorials, and honest first impressions. I’d use teaser content, before-and-after results, and interactive features like polls and Q&As to spark curiosity and encourage audience engagement.