A great creator Smash Kitchen should collaborate with is Joshua Weissman.

He is a strong fit because his content combines high-quality cooking education with entertainment and personality-driven storytelling, which aligns well with Smash Kitchen’s potential positioning as a fun, modern, and approachable kitchen brand. His audience trusts him for recipes that are both practical and engaging, making him ideal for showcasing how Smash Kitchen products or food concepts can be used in real, everyday cooking scenarios. Another strong reason for this collaboration is his ability to make cooking feel accessible but still aspirational, which helps bridge the gap between “professional kitchen energy” and “home cooking simplicity.” This type of content naturally drives both engagement and credibility, which is important for building brand awareness and trust at the same time.

As a marketing intern, my approach to engaging creators through direct messages would be structured, respectful, and relationship focused rather than transactional. I would start by personally engaging with their content first—liking, watching, and understanding their style so my outreach feels genuine and informed. In the message itself, I would briefly introduce myself and the brand, then immediately highlight a specific reason why I believe their content aligns with the campaign, showing that the outreach is tailored and not mass-sent. I would keep the tone friendly and concise, focusing on clarity rather than heavy detail in the first message. I would also emphasize what value they gain from the collaboration, such as creative freedom, exposure, or paid opportunities, so it feels mutually beneficial. Finally, I would end with a simple and low-pressure call to action, like asking if they’re open to learning more, making it easy for them to respond.

“Not gonna lie, this made us hungry AND inspired at the same time 😭 what should we cook next?”

“Love seeing this kind of kitchen creativity—this is exactly what we stand for at Smash Kitchen.”