It would take approximately 3 hours to film, edit and finalise the video but I would ultimately depend on things such as scope for the video and the amount of content that would have to be filmed and edited. Additionally the more familiar and comfortable I become with the content the quicker it will be produced.

First I would gain a deeper understanding of the brand itself as well as their audience. This is a very important step because this way I can align my content ideas with the brands existing strategy and the preferences of their audience. I would pace a lot of priority on the audience as the people consuming the media and food in the case. I would go as far as to become apart of the audience to grasp what it is about the brand and its content that created the audience in the first place. I would then use my background in research to stay in tune and updated with the food trends on TikTok. By doing this I'm also able to assess strategies for competitors of the food brand especially to find gaps and come up with ideas that would make the food brand stand out. Brainstorming the content ideas would be my next step. I would also keep in mind that social media apps like TikTok want their apps to be used from the point of brainstorming and creating to the point of filming and editing up until the content is shared, so I would utilise any creator tools and creative strategist tools provided especially by TikTok. from then I would assess if there is room for collaboration with influencer or chefs etc (bringing in their audiences). since this is a food brand and essentially there is something to be sold, I would definitely have to incorporate a cal-to-action to encourage the audience to visit the brand's website or try the product.

However challenging seeing as I would make quality and relevance a priority, I would most certainly be able to do it. This could be achieved by using more advanced and specific search filters when finding creators and making the most of the influencer marketing and discovery tools.