I really admire brands like Glossier and Fenty Beauty for their innovative approach to social media and marketing. Both brands do an amazing job of creating community-driven content, engaging their audience, and staying authentic to their mission. I love how Glossier uses user-generated content and encourages real customers to share their experiences, which makes their social presence feel personal and relatable. Fenty Beauty is another brand I admire for its inclusivity and how they engage a diverse audience through social platforms and events. Their campaigns are bold, diverse, and empowering, making sure that every customer feels seen and valued. I also appreciate their creative activations, like pop-up events and collaborations, that create buzz and connect with customers in a meaningful way. Both of these brands understand the power of community and authenticity in building a loyal following.

One social media trend I think will be big in the next 6 months is shoppable video content, especially on platforms like TikTok and Instagram. As social commerce continues to grow, more brands will integrate seamless shopping features directly within their video content, allowing users to instantly purchase products they see in videos, Reels, or Stories. This trend will likely gain even more traction as brands take advantage of video’s ability to showcase products in action, whether through tutorials, reviews, or influencer partnerships. It creates a more interactive and engaging shopping experience, enabling users to discover products organically while scrolling, making it easier for brands to drive conversions without interrupting the user experience

For a skincare brand, TikTok is becoming one of the most crucial platforms to focus on. The platform’s short-form video format allows skincare brands to quickly grab attention and engage viewers with product demonstrations, tutorials, and real-time results. TikTok is also perfect for tapping into viral trends, challenges, and hashtags, which can give a brand’s content exponential reach and visibility. The community on TikTok is highly engaged, with users actively seeking skincare tips, product recommendations, and honest reviews. By creating authentic and relatable content, skincare brands can build trust with potential customers, showcase the effectiveness of their products, and take advantage of influencer partnerships to spread brand awareness in a more organic and entertaining way.