I would highlight the spray’s unique flavor by showing side-by-side comparisons of plain popcorn versus popcorn enhanced with Winona Popcorn Spray. I’d create short demo videos that capture its convenience and show how a quick spritz instantly upgrades snack time. To emphasize its health benefits, I’d include messaging about lighter calories and no soggy mess compared to melted butter. I would also showcase its versatility by sharing creative uses beyond popcorn, like veggies or toast. Finally, I’d tie it into fun, relatable moments—like movie nights or study sessions—to connect with my audience.

Buc-ees on 2800 S Interstate 35 EDenton, Texas 76210.

I connect with consumers by keeping content relatable and authentic, especially from a college student’s point of view.