Yes, I'm familiar with The 7 Virtues. The 7 Virtues is a fragrance brand known for its commitment to ethical and sustainable practices in the fragrance industry. The brand focuses on creating perfumes that are cruelty-free, vegan, and made with responsibly sourced ingredients. The brand's founder, Barb Stegemann, has been recognized for her efforts to support farmers in war-torn and economically disadvantaged regions by sourcing ingredients like rose and orange blossom essential oils, providing them with fair wages and economic opportunities. The 7 Virtues has received positive attention for its socially responsible approach to perfume production. Overall, The 7 Virtues is often viewed favorably for its ethical and sustainable values, which resonate with consumers who prioritize conscious consumerism and ethical sourcing. Their commitment to supporting communities in need through fragrance production has garnered attention and appreciation within the beauty and fragrance industry.

Yes, reviews are often a key factor for many consumers when making purchasing decisions. Reviews provide insights into the product's quality, performance, and how it has met the expectations of other customers. Positive reviews can build trust and confidence, while negative reviews may raise concerns. However, individual preferences and priorities can vary, so reviews are just one of several factors that influence purchasing decisions.

An app becomes popular at scale when it provides significant value, delivers an exceptional user experience, and effectively markets itself to a broad audience.