Interview Questions
– Morning Made
UGC CONTENT – Matcha Moments with Morning Made

After a quick look at @drinkmorningmade, describe our vibe in 3 words
Clean, calm and energetic
– Morning Made
UGC CONTENT – Matcha Moments with Morning Made

How would you make matcha feel fresh and exciting to a Gen Z audience without leaning on overdone aesthetics?
I would lean into aesthetic visual storytelling, functional benefits, and ways to make the drink playful by pairing it with other exciting flavors or add-ons. Gen Z shares an interest in daily matcha routines, cozy ASMR-styled videos, and performative attention-grabbing content.
– Morning Made
UGC CONTENT – Matcha Moments with Morning Made

What type of short-form content performs best on TikTok in your opinion?
In my opinion, relatable or entertainment-first education, short-form videos perform best. The ability to inform and blend value while also being captivating or entertaining will hook your audience. Authentic, quick hooks and fast-paced, niche-specific videos drive trust and connection.


