To engage and grow an online community for SOMOS Foods, I would focus on authenticity, storytelling, and interactive content. By highlighting the brand’s heritage and fresh, authentic ingredients, I’d create relatable posts and videos showcasing recipes, behind-the-scenes content, and customer stories. I can definitely relate to a lot of college students, as most of us have to cook meals for ourselves daily. I’d also encourage community interaction by hosting recipe challenges with peers and polls to let followers share their ideas and experiences. To drive engagement, I’d leverage seasonal trends, celebrate cultural traditions, and provide incentives like giveaways or discounts. Consistent engagement through social media comments, DMs, and user-generated content would create a loyal, connected audience while showcasing SOMOS Foods as a brand that values its community.