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To convert social media views into website sales, I focus on intentional storytelling and clear next steps. I create content that shows the product being used naturally in real life so viewers can visualize themselves using it. I make sure there’s a strong hook, a clear benefit, and a simple call to action like “link in bio” or “shop my routine.” I also build trust by being consistent and authentic, answering questions in comments, and reposting testimonials or results when possible. Using features like pinned comments, story links, and captions that highlight value helps guide viewers from discovery to purchase without making the content feel overly promotional.

To attract luxury skincare customers, I’d create a Reel that feels clean, elevated, and intentional. I’d use soft lighting, neutral tones, and close-up shots to highlight the product’s texture and glow. The Reel would tell a simple story, like a calming morning or nighttime skincare ritual, paired with subtle trending audio. I’d keep text minimal and focus on emotion and lifestyle making the product feel like an essential part of a refined self-care routine rather than an ad.