She/Her
Key
A Gen Z who’s passionate in creating engaging UGC & has a good taste when it comes to anything aesthetic!
Endorsements
UGC Creator
About Me
The one academy
Kuala Lumpur, Malaysia
Interests
Interview Questions
Happy Wax
Social Media Manager
Please review at our IG feed and let us know what you think in a few sentences. @happywaxmelts
The page is very vibrant and engaging! Incorporating UGC makes the brand more friendly and I see a lot of potential in the ‘Mystery Melt’ series as a way to engage the audience and having more BTS or storytelling content can deepen the emotional connection with your audience!
Happy Wax
Social Media Manager
Which 2 companies do you think are doing a great job engaging their audience?
Duolingo, their tiktok strategy is very gen Z coded and it encourages us to view learning languages as a fun activity. Their green owl mascot is funny, playful and relatable instead of being overly polished.
Glossier on Instagram, they include a lot of UGC creators in their page which makes the vibe less corporate or commercial. It gives off more like friends giving the audience beauty tips or recommendations which comes off as less hard-selling
Happy Wax
Social Media Manager
How do you stay updated with the latest trends in social media marketing?
To observe from social media itself and lots of experiments, follow thought leaders or trusted industry sources and join online communities to get latest updates!