The current trend towards clothing is less of the design and more of the shopping experience. One way this can be done is by having innovative packaging, if we could implement something like tailored packaging according to the customers needs that would be pretty cool. Another way to create a buzz among students is by having limited edition drops. Which if done correctly can do wonders. A third way I'd suggest has to be an eco-friendly approach towards doing business. What I mean that is showing the customer that by purchasing our product they are not causing any damage to the environment.

The most important thing I look for before buying a product is reviews. I want to know what other users have to say about the product.

In my opinion the main objective to creating a successful digital marketing program is engaging with your target audience. The way to do this is by understanding whom you want to target and the moment you understand that it's all about engagement, engagement and engagement!