I start by understanding the audience and brand voice, then research trends and competitors. I brainstorm ideas that are relatable, script or outline if needed, and edit using tools like CapCut or Canva. I focus on making the first few seconds attention-grabbing. After posting, I track performance and adjust based on what works best.

Staying updated on the latest social media trends is something I take seriously, especially as someone who's part of a generation that's deeply connected to digital culture. I make it a habit to check platforms like Instagram, TikTok, and X (formerly Twitter) daily and not just for entertainment, but to observe how trends shift, what content is performing well, and how users are engaging.