Interview Questions
PepTalkHer
Social Media Lead
Can you provide an example of a successful social media campaign you led targeting a specific audience?
In high school, as one of the student officers running the "Monacan Maniacs" social media account and serving as my class historian, I helped lead a successful campaign to boost school spirit throughout the year. Our team created a themed content series featuring daily spirit challenges, throwback photos, and student polls using Instagram Stories and Reels. By targeting our student body with relatable and fun content, we increased engagement by over 50% that week—sparking record participation at school events and growing our follower count significantly.
PepTalkHer
Social Media Lead
How do you stay updated with the latest trends in social media content creation?
I stay updated with the latest trends in social media content creation by regularly following top creators and industry experts on platforms like Instagram, TikTok, and LinkedIn. I also keep an eye on trending hashtags, viral challenges, and updates to platform algorithms, while using tools like Canva, CapCut, and analytics apps to stay creative and effective with content.