My Portfolio
Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
What drives purchases is real-life people (UGC creators) to give real life experiences that resonates with real life vs an ad.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
"Do you guys ENJOY the taste of chalky protein food and drinks? Then why are you continuing to buy gas-station grade protein drinks? Meet Sousa - (enter Sousa information). Stop buying chunky and chalky highly processed protein, and get it in this way"
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
Hooks (positive and negative)









