I’d keep the videos authentic by speaking casually and naturally, as if I were recommending ApplyQuick to a friend. I would film in everyday settings, use genuine expressions, and show real use of the product rather than overly polished shots. By focusing on honest reactions and practical demonstrations, the content would feel relatable and trustworthy.

I’d highlight ApplyQuick’s ability to save time and remove stress from the job application process. This would include showing how it helps tailor resumes and cover letters, guides you through interview prep, and provides AI-powered tips to stand out to employers. I’d focus on demonstrating these features in a quick, relatable way by comparing the frustration of applying manually with the ease of using ApplyQuick so viewers immediately see the value.

I haven’t yet implemented a formal brand promotion, but I have a clear strategy I would use based on studying successful campaigns. I would focus on understanding the brand’s audience, creating relatable and trend-aligned content, and leveraging platform-specific features to maximise reach. My approach would combine consistent posting, engaging storytelling, and calls-to-action that feel natural, with ongoing tracking to see what resonates most.