To engage young professionals, I’d focus on authenticity, clean visuals, and value-driven storytelling that reflects the lifestyle I’m living myself. I’d highlight real moments of balancing work, school, and career growth while keeping the content polished and on-brand. I use trends with intention, offer practical insights that actually help their day-to-day routines, and spark conversations that feel relatable to where they are in life. Overall, my strategy is to create content that feels modern, aspirational, and genuinely reflective of the young professional experience.

I’d reflect the Marc Jacobs brand voice by blending its bold, expressive style with my own creative approach to storytelling. Because I’m used to capturing authentic moments for organizations like UH Athletics and the City of Houston, I know how to highlight individuality in a way that feels natural and not forced. I’d focus on visually striking, confident content that celebrates personality, self-expression, and a little bit of edge, which aligns perfectly with how I already create and see the world.

I’m a member of PRSSA and currently an Athletic Communications intern at the University of Houston, which keeps me closely connected to the athletics department and various student groups on campus. I also have friends who hold leadership positions in several major organizations at UH, so I’m well-connected across different communities and student networks.