I’d make it feel easy, fun, and worth their time. First, I’d highlight the prize and remind them it only takes a quick entry—framing it as a “why not?” moment. I’d share the link in group chats, post it on my Instagram story with a catchy caption like “Y’all better not miss this free Aquaphor plug 👀✨”, and maybe even show myself entering to encourage them. I’d also use a little FOMO by saying things like “I just entered, imagine if I win and y’all didn’t even try.” Keeping it casual, playful, and peer-to-peer is the best way to get people to actually enter.

Yes, I’m very comfortable engaging with students and filming them while asking questions for the giveaway. I enjoy creating fun, interactive moments that make people feel relaxed and excited to participate, and I know how to capture content in a way that feels natural and authentic.

To plan and execute a successful back-to-school giveaway event on campus, I would start by selecting a high-traffic location like the student center or campus quad during peak hours so that we reach the most students. I’d secure the proper campus approvals and set the date within the first few weeks of the semester to align with the back-to-school excitement. Leading up to the event, I would create buzz through social media posts and stories, flyers in dorms and dining halls, and word of mouth. I would also tap into my involvement in campus organizations and Greek life to spread the word through group chats, meetings, and org newsletters. At the event itself, I’d set up an eye-catching table with branded signage, organized product displays, and an interactive element like a spin-the-wheel or trivia game to draw people in. While handing out samples, I would highlight the benefits of Dickinson’s products in a quick and relatable way, making sure students connect the brand to everyday campus life. To boost engagement, I would encourage students to follow the brand on social media and share posts or photos at the event for a chance to win bigger giveaway prizes like skincare bundles or gift cards. After the event, I would share a recap on social media showcasing student excitement and participation, while also tracking impact through engagement numbers, social shares, and overall attendance. Finally, I would provide the brand with a summary report that highlights reach and results, showing how the event built awareness and connection with students. This approach ensures the event is well-planned, engaging, and impactful for both the brand and the campus community.