In general, when managing a brand's image and building its social media presence, the most important aspect is consistency. It is important to maintain a consistent tone, visual aesthetic, and message across all platforms and communications to build brand recognition and trust with your audience. Additionally, it is crucial to engage with your audience, respond to their feedback and inquiries, and create content that resonates with them. Building a strong brand personality and community on social media can lead to increased brand awareness, loyalty, and ultimately, sales.

As Partytrick is a company that focuses on gathering people and creating connections, it would be great to have a guest who is an expert in building communities or creating meaningful relationships. It could be someone like Brene Brown, an author, and researcher on vulnerability, courage, and human connection, or Simon Sinek, a motivational speaker and author, who emphasizes the importance of building relationships and trust in the workplace.