I use tools like CapCut and InShot for editing, Canva for graphics, and sometimes Lightroom for quick photo touch-ups. For planning and organization, I use Notes and Pinterest for inspiration. My video creation skills are strong—I know how to shoot, edit, and deliver clean, engaging content that fits each platform. While I’m not an illustrator, I have a good eye for visuals and can collaborate or use design tools to bring ideas to life.

Sure! My creative process starts with understanding the audience—what they care about, their struggles, and what motivates them. Then, I look for ways to connect those insights with the brand’s message in a fresh, authentic way. I brainstorm ideas that feel natural to me and fit my style, keeping them simple but impactful. From there, I plan the visuals and key points, making sure there’s a strong hook upfront. Finally, I create, review, and tweak to keep the content engaging and real before sharing.

I stay up to date by regularly scrolling through platforms like TikTok and Instagram to spot emerging trends, sounds, and challenges early. I also follow key creators and industry insiders, and I pay attention to what’s gaining momentum in different communities. Staying curious and adaptable helps me keep content fresh and relevant without losing my authentic voice.