To generate buzz for a vegan beauty brand, I’d focus on storytelling, community, and shareable moments rather than traditional ads. I’d start by clearly communicating the brand’s values—vegan, cruelty-free, clean ingredients, and sustainability—in a way that feels aspirational but approachable. Teaser content and soft launches on TikTok and Instagram would build curiosity, using short-form videos that show real results, ingredient highlights, and behind-the-scenes moments of product creation. Partnering with micro-influencers who genuinely align with vegan and clean beauty lifestyles would help the brand feel authentic, especially when they share honest routines and first impressions instead of scripted ads. I’d also encourage user-generated content through challenges, giveaways, and before-and-after transformations to spark organic sharing. Finally, creating a strong visual identity and interactive community moments—like live Q&As, limited drops, or exclusive early access—would make people feel part of the brand, turning early customers into advocates who help spread the buzz naturally.

Engaging an online community around a product launch starts well before the launch itself by making people feel included, heard, and excited to be part of something new. Teasing the product early through behind-the-scenes content, countdowns, and “building in public” updates helps create curiosity and emotional investment. Asking questions, running polls, and encouraging user-generated content turns the launch into a conversation rather than a one-way announcement. During the launch, clear storytelling about the problem the product solves—shared through short-form video, live sessions, and real user stories—keeps the momentum going and makes the product feel relevant. After launch, engagement is sustained by actively responding to comments, highlighting early users, sharing updates or improvements based on community feedback, and rewarding participation with shoutouts or early-access perks, reinforcing that the community isn’t just watching the launch but helping shape what comes next.

I’d make a short, fast-paced POV-style TikTok/Reel from the perspective of an international student from Portugal or Brazil who just moved to the U.S. It would open with a relatable hook like, “POV: You’re an international student in the U.S. and realize credit scores exist…” followed by quick cuts showing common struggles—getting denied for a credit card, confusion over SSNs, and stress about building credit. Then the tone shifts to relief with, “This is where Crebit actually helped,” using simple on-screen text to explain in plain language that Crebit helps international students build U.S. credit without needing a traditional credit history. The video would stay light and fun with trending audio, subtitles, and emojis, ending with a confident, reassuring takeaway like, “No credit history? No problem. Crebit gets it.” By grounding the explanation in a real international student experience—especially one that feels authentic to Brazilian or Portuguese culture—it makes Crebit feel approachable, trustworthy, and genuinely built for people like them rather than sounding like an ad.