yes

2500

To generate buzz for a vegan beauty brand, I’d focus on storytelling, community, and shareable moments rather than traditional ads. I’d start by clearly communicating the brand’s values—vegan, cruelty-free, clean ingredients, and sustainability—in a way that feels aspirational but approachable. Teaser content and soft launches on TikTok and Instagram would build curiosity, using short-form videos that show real results, ingredient highlights, and behind-the-scenes moments of product creation. Partnering with micro-influencers who genuinely align with vegan and clean beauty lifestyles would help the brand feel authentic, especially when they share honest routines and first impressions instead of scripted ads. I’d also encourage user-generated content through challenges, giveaways, and before-and-after transformations to spark organic sharing. Finally, creating a strong visual identity and interactive community moments—like live Q&As, limited drops, or exclusive early access—would make people feel part of the brand, turning early customers into advocates who help spread the buzz naturally.