https://www.tiktok.com/@kendalltwitchell/video/7580499772444888351?is_from_webapp=1&sender_device=pc&web_id=7570785066809771533

Yes! I already have a few event ideas in mind that would be a great fit for Klar.On campus, I’d prioritize:Greek life events (chapter meetings, philanthropy events, bid day / recruitment moments)Club activations and student org tabling during high-traffic daysFinals week or study-focused pop-ups, where an energy + hydration product naturally resonatesOff campus, I’d also look at:Local fitness studios or wellness events (yoga, pilates, spin)Sporting events or tailgates with strong student attendancePop-ups near popular student cafés or study spotsFor each event, I’d plan both the activation (sampling, education, conversation) and the content capture—short-form videos, photos, and recap clips that Klar can reuse across social and marketing channels.

My top platforms for product promotion are TikTok, Instagram Reels, and Instagram Stories, because they balance discovery, storytelling, and conversion.TikTok is my primary choice for awareness and virality. It’s unmatched for trend-driven, sensory content—especially for products like home fragrance. Short-form videos showing melts in action, cozy routines, and satisfying visuals can quickly reach new audiences and drive curiosity.Instagram Reels are ideal for brand-building and longevity. Reels allow for a more polished, lifestyle-forward approach that aligns well with premium retail brands, while still benefiting from strong algorithmic reach.Instagram Stories are where conversion happens. I use Stories for product education, behind-the-scenes content, testimonials, polls, and direct CTAs—helping turn interest into action.Together, these platforms create a full-funnel system:TikTok for discovery → Reels for brand trust → Stories for purchase.I also adapt content so high-performing posts can be repurposed for paid ads, PDP assets, and email or website use, maximizing ROI across channels.