I would position Essoc’s sustainable, non-slip socks as a must-have for active students by emphasizing their eco-friendly materials, all-day comfort, and secure fit for everything from workouts to long study sessions. Through eye-catching content that highlights their durability and style, I’d create FOMO and make them a staple in every student’s wardrobe.

I would track testers' social media posts using a branded hashtag, social listening tools, and direct check-ins via email or DMs. To ensure timely uploads to HFC, I’d set clear deadlines, send automated reminders, and offer incentives for early or high-quality submissions.

I would recruit product testers for the sock company by leveraging fun and engaging content. By targeting engaged customers and offering exclusive incentives, I’d ensure a diverse group of testers to provide valuable feedback and generate authentic buzz.