I feel strongest creating both static and video content, because each format lets me tell a different part of the story. Static posts and photo carousels are great for highlighting outfit details, styling choices, and polished visuals that feel intentional and save-worthy. Video content, especially short-form, allows me to show movement, outfit transitions, and real moments from my day, which helps the content feel more authentic and relatable. Using both formats gives me the flexibility to showcase a Nuuly rental in a creative but realistic way, combining the visual impact of photos with the personality and storytelling that video brings.

I would create Nuuly content by naturally integrating it into my real college routine and social life so it feels authentic and relatable. I’d choose one Nuuly rental that can easily be styled multiple ways and wear it throughout a full day. In the morning, I’d style the piece casually for class and campus life, comfortable enough for lectures but still put together for walking to class or studying. During the day, I’d restyle the same rental for errands, coffee runs, or sorority commitments like chapter meetings, philanthropy planning, or spending time with friends, showing how small changes can make the outfit feel new without switching pieces. At night, I’d elevate the look for dinner, a sorority event, or going out by changing accessories, shoes, and hair, highlighting how one rental can work for every part of a college student’s day. By showcasing real moments from my routine, the content would feel personal and natural while showing how Nuuly fits seamlessly into everyday college life.

Film a cozy, casual unboxing with natural reactions, no over-styling. Think: holiday pajamas, a warm drink, soft lighting. Start with “Okay, this PR box just came in…I haven’t opened it yet, so let’s do it together.” Show each item as you take it out, give a quick “first impression,” and let your genuine excitement show. Add fun sound effects or festive music for holiday vibes.