My favorite brand to follow is Steve Madden.

I stay current with video content trends by intentionally blending daily observation, research, and hands-on experimentation. I regularly monitor platforms like TikTok, Instagram Reels, and YouTube Shorts to identify emerging trends, audio patterns, editing styles, and algorithm shifts. I also follow thought leaders, industry newsletters, and marketing communities to stay ahead of what’s gaining traction. But most importantly, I test new ideas in real-time with my audience—studying what resonates and adapting quickly.