The ideal audience for a tanning helper app like Sunkissed would be sun-loving Gen Z and Millennial users who are into beauty, skincare, vacations, and wellness—especially those who care about getting the perfect tan safely. Think beachgoers, festival fans, and travelers who want to glow without the burn. To grab their attention, I’d lean into visually appealing, aesthetic content that showcases before & after tans, smart reminders (like "flip now!" alerts), and sun safety tips in a fun, relatable tone. I’d also tap into trending TikTok audios, “day in my life” beach vlogs, and user-generated content challenges like “Track My Tan” to build buzz and community around glowing up the smart way.

Yes, I’m absolutely comfortable posting 2 TikToks every day for 30 days. I understand that consistency is key, especially in the beginning when views may be low. To stay consistent, I’d batch-create content in advance, use a content calendar to stay organized, and mix formats (like trends, tips, and behind-the-scenes) to keep things fresh without burning out. I also focus on purpose over performance—reminding myself that every post is building momentum, data, and trust with the audience. Low views don’t discourage me—they’re part of the process, and often the best content starts slow before it takes off.

Absolutely! One successful social media campaign I worked on was a month-long “Small Shifts, Big Impact” wellness series for a holistic nutrition brand. The goal was to show how simple, consistent habits could lead to meaningful change. We created a mix of short-form videos, wellness check-in templates, and “habit swap” carousels (e.g., coffee for lemon water, scrolling for journaling) tailored to Instagram and TikTok. To boost engagement, we included weekly challenges and reposted user stories with a branded hashtag. The campaign resulted in a 75% increase in saves and shares, a 40% growth in followers that month, and a significant uptick in email sign-ups for the brand’s wellness guide. The key was making the content feel uplifting, approachable, and genuinely helpful—something the audience could see themselves doing and sticking with.