When creating authentic user-generated content, I start by understanding the brand’s voice and the target audience. Authentic UGC should feel native to the platform — not overly scripted or overly produced. My goal is to make the content feel like a genuine recommendation rather than an advertisement. I focus on storytelling and personal experience. Instead of listing features, I show how the product fits into real life — what problem it solves and how it makes daily routines easier or better. I also keep the tone conversational and natural, using hooks that feel relatable within the first few seconds. Visually, I prioritize good lighting and clear framing, but I avoid making it look too polished. Small imperfections actually help build trust because they make the content feel real.

I think an effective Meta ad for a health-focused snack brand needs a strong hook, clear value proposition, and visual credibility within the first three seconds. On platforms like Meta (including Instagram and Facebook), users scroll quickly, so the opening visual has to immediately communicate either a benefit or a relatable problem like ‘Tired of snacks that say healthy but aren’t?’ Visually, I’d focus on bright, clean imagery of the product, clear packaging, and lifestyle shots that show the snack being used in real life at the gym, at work, or on-the-go. Social proof is also powerful, such as quick testimonials, star ratings, or user-generated content clips, to build trust.

To promote a discount code effectively, I would start by identifying the target audience and choosing platforms where they are most active. From there, I’d focus on creating urgency and value for example, using limited-time messaging like ‘24-hour exclusive’ or ‘first 100 users only’ to encourage quick action. I’d leverage social media content that feels authentic rather than overly promotional, such as short videos, testimonials, or influencer partnerships. Referral incentives can also be powerful, allowing users to share the code with friends in exchange for additional rewards.