To drive 150 BeReal downloads, I’d focus on authenticity, peer influence, and viral hooks—leveraging the app’s core appeal of unfiltered, spontaneous sharing. First, I’d target college campuses, partnering with student influencers and clubs to launch challenges like the "2-Minute Real Life"contest, where participants tag friends for prizes, and meme competitions showcasing the funniest "failed" BeReal moments. Next, I’d push viral social media content, like TikTok/Reels compilations of people caught off-guard by the app’s timer, and collaborate with nano-influencers to highlight raw behind-the-scenes moments. Finally, I’d boost word-of-mouth through QR code stickers in cafes and gyms (e.g., "Scan if you hate fake Instagram") and incentivize group downloads (e.g., rewards for bringing 3+ friends). By blending humor, peer pressure, and anti-fakeness messaging, this low-cost (~$500) strategy could spark organic growth and hit the 150-download goal.

Yes, it’s great that we can update our real-time moments without having to send them to every friend.

Yes