My approach to onboarding new partners efficiently starts with clarity upfront. I believe the fastest onboarding happens when expectations, deliverables, timelines, and communication channels are clearly defined from the beginning. I know for me personally, on the creator end I look specifically for clear comms and it helps me decide immediately if we align. And of course, positivity! You never want to lose a great creator who's just new to this, not every creator has done paid work! The clearer and more positive the vibe, the better the content you'll get from creators who are passionate about what they do!

alignment starts with understanding the brand’s core positioning, not just their aesthetic, but their values, tone, and the ideal customer. Once that’s clear I look at three things in a creator, first the audience match (specifically the demo and they don't need to be a perfect match but they should be similar), behavioral consistency, and authenticity of lifestyle!