I prefer TikTok for content creation because it’s the most powerful platform for reaching and engaging young professionals organically. TikTok’s algorithm prioritizes content quality and relevance over follower count, which makes it ideal for growing a brand like ETHBABY quickly and authentically.

To make content engaging for a young professional audience, I focus on relevance, relatability, and value. Young professionals are ambitious, digitally native, and time-conscious; so content must be concise, visually strong, and immediately useful or inspiring. I would create posts that speak to their real experiences (career growth, side hustles, financial independence, building something from scratch) while aligning with ETHBABY’s bold, next-gen mindset. I’d use trend-aware formats (short-form video, carousels, strong hooks, punchy captions), storytelling rooted in authentic experiences, and community-driven prompts that spark conversation. Mixing motivational insight with actionable advice, and pairing it with clean, modern visuals, ensures the content feels aspirational yet practical. Most importantly, I’d consistently analyze engagement data and audience feedback to refine tone and formats, keeping ETHBABY culturally relevant and genuinely connected to its community.

My approach to onboarding new partners efficiently is built around clarity, structure, and strong communication. First, I ensure expectations are clearly defined through a concise campaign brief outlining goals, deliverables, timelines, content guidelines, and compensation. Next, I streamline the administrative process with organized contracts, centralized tracking (CRM or shared workspace), and simple submission workflows to minimize friction. I maintain proactive communication; setting clear milestones, providing quick feedback, and being available for questions, so creators feel supported from day one. Finally, I gather performance insights and feedback post-campaign to refine the process and strengthen long-term partnerships, making each future onboarding even smoother and more scalable.