Consistently post to feed, reels, stories, and engage with community.

One campaign I analyzed closely was Spotify Wrapped. It’s successful because it takes something ordinary — user data — and turns it into a personalized, shareable experience. The campaign works on multiple levels:Personalization at scale makes every user feel special.Built-in virality encourages people to share their results on social media, creating massive organic reach.Exclusivity and timing — since it only happens once a year, it drives excitement and FOMO.The results were huge: Spotify dominated social conversations every December, increased app downloads, and improved retention because users felt invested in their listening habits.What I take from this campaign is the power of making marketing both personal and social. If you can give people something that feels uniquely theirs but also fun to share, you get natural word-of-mouth growth without heavy ad spend

I scroll! There's really no other/better way to do it!