I would start by sending sample bottles to each sorority house on campus since each house has close to 500 members, and would ask on a paper with the tea samples for the girls who take the samples to post and promote Saint James Tea on their Instagram and social stories. Another way to ensure Saint James becomes a loved and recognizable brand on campus is by promoting Saint James through the Wellness Society at Alabama. At many Wellness Society events they promote a table of certain drink and active brands that they give out to members at their events. By highlighting Saint James at a Wellness Society event this would allow for ensured posts on social media with an organization that has around 700 members on their verified platforms, and posts from members in attendance at these events on their personal platforms. Connecting with other organizations that frequently post PR samples or collaborations such as Her Campus or CHAARG at UA would be another great way to increase brand visibility among college students.

I would encourage students to purchase Saint James from Amazon and local stores through social media by posting frequently on my personal Tik Tok platform where I have grown over 10k followers and continue to post weekly. From here I could create a direct link from my bio to Saint James on Amazon, making it easy for students to purchase Saint James without the hassle of having to directly search for the product. I would also post reels of myself on Instagram where I have grown over 3.2k directly going to the store and picking out my favorite flavors and can include clips of Saint James tea in my day in the life videos. By continuously reposting stories, creating videos, and curating posts across all social media platforms that align with the aesthetic of the target market for Saint James, I believe I would be able to successfully get students to start and continue purchasing Saint James.

Hello Saint James team! With current experience as a Bumble BFF Campus Ambassador, I have developed skills in being able to successfully host and lead events with 200+ students in attendance, learned how to successfully promote and market to college students through social media and consistency of posting on all platforms, and can find ways to integrate Saint James into students lives through tabling and planning curated events that will make students at UA want to start or continue purchasing Saint James. I am currently a member of Zeta Tau Alpha at the University of Alabama formerly the Vice President of Campus Relations on the Executive Council, a member of the Wellness Society, the University of Alabama’s Business Honors Program, Order of Omega Honors Society, Lambda Sigma Honors Society and Phi Eta Sigma Honors Society.