I ensure my reviews are honest and constructive by staying as unbiased as possible and grounding my feedback in real use. I often use similar products or competitors as benchmarks to understand where a product stands in the market. Rather than simply stating whether something works or does not, I focus on why it performs the way it does, who it is best suited for, and where it may fall short. I also keep Gen Z preferences in mind, especially when it comes to value, aesthetics, ingredients, and overall experience. My goal is to highlight both strengths and areas for improvement in a way that is fair, thoughtful, and useful for both consumers and brands.

I ensure my reviews are honest and constructive by staying as unbiased as possible and grounding my feedback in real use. I often use similar products or competitors as benchmarks to understand where a product stands in the market. Rather than simply stating whether something works or does not, I focus on why it performs the way it does, who it is best suited for, and where it may fall short. I also keep Gen Z preferences in mind, especially when it comes to value, aesthetics, ingredients, and overall experience. My goal is to highlight both strengths and areas for improvement in a way that is fair, thoughtful, and useful for both consumers and brands.

When reviewing beauty products, I consider several key factors, including affordability, how my skin reacts, the overall feel of the product, and the amount of product provided for the price. Because many beauty products on the market are similar, I try to look beyond reviews and focus on whether the product is truly worth the price it is being sold at. One aspect I appreciate about Pacifica is its branding, particularly the pastel color palette, which is visually appealing and clearly attracts a younger demographic, myself included. When using a product, I evaluate its quality based on the type of product and how it performs for its intended purpose. For example, if the product is a moisturizer, I prefer a lightweight formula that feels comfortable on the skin and is not heavily scented. If the product is a fragrance, I look for longevity and how unique the scent is. With so many companies creating similar products and dupes, a scent or formula that feels one of a kind stands out more and makes me more likely to repurchase it.Finally, I consider whether I would realistically buy the product again and if I believe there is a more affordable or better alternative available, as this ultimately determines the product’s overall value to me.