People really search for authenticity online, I can see that some of the most successful videos on Natics's TikTok page were with Ellysa Yagho, her energy is super engaging and fun. It feels like I'm on facetime with a friend. I would try to replicate that style of content with other popular creators while simultaneously introducing the Natics audience to a more consistent face of the brand. This would help wean off of partnered content and have an audience that engages specifically with a designated Natics ambassador(s). A more behind the scenes creator that I think is nailing it is Ellie Clarke, who is behind Ryanair's marketing, her cheekiness about the brand online has, in my opinion, created almost an entirely new product for Ryanair. The silliness of Clarke's content is something Natics could easily follow. A lot of the content that Ellysa made with Natics leans into this kind of strategy, but here instead the product would be more in focus. More specifically: a great video would follow the trend where a boyfriend/dad will be watching a girl putting on a facemask and then it cuts to him being completely covered in said facemask. Another video I think would do well is comparing the latest product redesign with a trending audio (Clarke style), and lastly, something that showcases the ease of use. I think a grwm-type video while on a plane/other form of transportation would be really successful demonstrating this.

As an elected member and later President of the Dublin University Elizabethan Society, a college society at Trinity College Dublin focused on facilitating speech and debate competitions, trainings, and opportunities for women and gender-minorities, I oversaw and helped develop our social media strategy. Starting from 0 we quickly grew to 500, the page now has just under 1000 followers and growing! The campaign I am proudest of is our drive to celebrate five years since the repealing of the 8th amendment in Ireland which prevented women in Ireland from getting abortions and adequate reproductive care. We posted graphics about the Repeal the 8th movement, hosted roundtable discussions about reproductive care, distributed flyers and stickers around campus, and partnered with the Dublin Rape Crisis Center to host a talk with its founder.