During finals week, I noticed a student in the library who looked super stressed and was frantically flipping through notes. I didn’t know her, but I had some extra snacks and a spare highlighter, so I offered them to her with a quick “You’ve got this!” We ended up chatting for a few minutes, and she told me it helped her reset and refocus. It was a small gesture, but sometimes that little bit of kindness from a stranger can make a big difference.

I’d tap into student orgs, group chats, and campus events to spread the word about Swob where students are already engaging. Leveraging clubs, Greek life, and even professors in relevant departments helps build trust and visibility. I'd also use social media and peer-to-peer word of mouth to highlight how Swob makes job searching faster and easier—something every student can relate to.

Active Minds