o promote a new app to a diverse audience, I would start by engaging directly with students on the FIT NYC campus. I’d approach groups of students and start a casual conversation about their fast-food preferences and when they most often crave snacks. Since many college students tend to crave late-night snacks, this creates a perfect opportunity to introduce Popchew to them.At FIT, students love free food, so I’d demonstrate the Popchew app on my phone, explaining its features and benefits. To further encourage, I’d guide students through downloading the app and show them how they can redeem a free meal as their first order. This hands-on approach will build excitement and create an immediate connection between the app and its value to students.

To promote a new app to a diverse audience, I would start by engaging directly with students on the FIT NYC campus. I’d approach groups of students and start a casual conversation about their fast-food preferences and when they most often crave snacks. Since many college students tend to crave late-night snacks, this creates a perfect opportunity to introduce Popchew to them.At FIT, students love free food, so I’d demonstrate the Popchew app on my phone, explaining its features and benefits. To further encourage, I’d guide students through downloading the app and show them how they can redeem a free meal as their first order. This hands-on approach will build excitement and create an immediate connection between the app and its value to students.

To create buzz and excitement around Popchew, I plan to engage students on campus by recording fun, interactive videos while introducing them to the brand. I’ll start by asking lighthearted, relatable questions about fast food and pop culture to spark interest and conversation. Then, I’ll introduce Popchew, offer students a chance to try some of its offerings, and capture their reactions and reviews on camera.To ensure inclusivity and highlight Popchew’s universal appeal, I’ll engage with groups representing FIT’s diverse demographics. This will showcase how Popchew resonates with different styles, tastes, and personalities, emphasizing that it’s a brand for everyone.