I’m currently building my UGC portfolio and don’t have a formal piece to link yet. However, I have experience creating short-form video content around running, wellness, and daily routines, which aligns closely with UGC-style content. I’m actively working on creating dedicated UGC examples and would be happy to provide sample content upon request. I’m confident in my ability to produce authentic, engaging videos that feel natural and align with a brand’s voice.

To creatively showcase a new beauty product in-store, I would focus on turning the experience into something visually appealing, interactive, and easy for customers to connect with.I’d start by creating a clean, aesthetic display that reflects the brand’s vibe using soft colors, natural elements, and good lighting to make the product stand out and feel inviting. I think it’s especially important for beauty products to feel approachable, so I would include simple, clear messaging about what the product does and who it’s for.To make it more engaging, I’d incorporate a “try-it” element where customers can see or test the product in a low-pressure way. This could be paired with quick tips or mini routines (like a step-by-step skincare or makeup use) so customers can easily imagine how it fits into their daily life.I’d also think about how to connect the in-store experience to social media by encouraging short-form content moments like a small, well-lit mirror area where customers can take photos or videos after trying the product. This helps extend the reach of the product beyond the store. Overall, my approach would be to combine aesthetic presentation, hands-on experience, and subtle storytelling so the product feels both exciting and easy to incorporate into someone’s routine.

To keep a TikTok Live engaging while showcasing a product, I would focus on making the experience interactive, natural, and centered around value rather than just promotion.I’d start by talking through what I’m doing in real time whether that’s getting ready for a run, recovering after a workout, or going through part of my daily routine so the product is integrated naturally instead of feeling like an ad. This helps viewers feel like they’re part of a real moment rather than being sold to. Engagement is key, so I would actively respond to comments, ask viewers questions, and encourage them to share their own experiences (for example, asking about their training routines or hydration habits). This creates a two-way conversation and keeps people involved.I’d also keep the energy dynamic by mixing in different elements like quick Q&A, storytelling, or sharing tips related to wellness and performance. That way, even viewers who aren’t focused on the product still find value in staying on the Live.Overall, my goal would be to create a space that feels genuine, interactive, and helpful where the product fits naturally into the conversation rather than being the sole focus.